New Institutional Campaign! BDT and athlete Joselyn Brea consolidate an alliance

Published at: 05/10/2026 09:17 AM

The Workers' Digital Bank (BDT) presented its new institutional campaign to promote its fast, secure and 100% digital platform, a proposal that seeks to optimize customer time and facilitate their daily transactions.

The initiative, inspired by the discipline of the brand ambassador, the Olympic athlete Joselyn Brea, the campaign links the precision of an elite runner with the speed of the BDT banking platform, to guarantee solutions that run at the speed of the real demands of its customers.

With Mobile BDT and BDT-Online, the financial institution reaffirms its commitment to providing an agile service, based on the principle of “fewer laps and more solutions”.

The bank enhanced all of its electronic channels in order to provide immediate answers and a smooth service in line with the pace of life of its customers.

With this strategy, BDT demonstrates that in everyday life “every second counts”.

Mazo News Team