Marca País and the government of Anzoátegui deploy a plan to project the entity as an international destination

Published at: 02/11/2026 08:28 PM

With the purpose of strengthening territorial identity, dynamizing the local economy and projecting the strengths of the Anzoátegui state on the global stage, the Instituto Marca País deployed a comprehensive plan that articulates efforts with the Government, municipalities and the entity's private sector.

During her speech at the Anzoátegui Economic Reactivation and Innovation Summit 2026 (CIMA 2026), the president of the institution, Andreína Tarazón Bolívar, presented the strategic guidelines for boosting the region's competitiveness. At the meeting, he stressed that the international projection of the state must be based on excellence and reputational coherence, articulated in harmony with the regional brand that Anzoátegui already has to strengthen its own identity, details the national press.

In meetings with local authorities and businessmen, Tarazón Bolívar explained that the strategy for regional development is guided by the premise that “50% is attractive communication and the other 50% are programs and services that support real experience.”

He also explained that the plan adopts successful models of territorial positioning in the Latin American region, applying a narrative focused on the favorable and verifiable to project Anzoátegui as a solid destination for tourism, investment and global trade.

The strategy contemplates promoting the comparative advantages of the state through bilingual digital content and campaigns with a global reach. As a fundamental part of the economic identity of the area, the emblematic items of Anzoátegui will be formally incorporated into the Marca País Gallery 2026, a permanent showcase present in ports, airports and diplomatic missions to give visibility to the local exportable offer.

In addition, the 5×5 strategy aimed at luxury hotels, the gastronomic sector and nightclubs will be implemented in the state, connecting regional tourism infrastructure with local production certified under Protected Geographical Indications (PGI), ensuring high standards of quality and aesthetic rigor for international visitors and investors.

Mazo News Team