Cabello: It is essential to strengthen the content of the message in the various communication channels

Published at: 21/02/2024 09:59 PM

The fundamental and central issue at the information and communication level, and which must be strengthened in order to gain impact on social networks, is content, said Diosdado Cabello, who added that “the generation of content has always been a problem”.

It was pointed out that in the past the television “monopolized almost everything here in Venezuela, right now, it's not like that, it's the almost marginal segment because not even television plants are in fashion right now, because now there is Netflix and a number of production companies, of content.”

During the 10th Anniversary program of Con el Mazo Dando, held at the La Montaña Barracks, he explained that the same thing happens on social networks, “when they start downloading us (...) and something repeated begins, is that there is a message”.

He asserted that in this matter, “Commander Chávez was a genius, because in 2012, he detected the campaign: I would go too far, because I was starting”.

“He detected it and commented 'how is that going to be said, that you would leave too much', the Commander said, 'stay in your land', in your town.” he recalled, while assuring that the quoted phrase was a content that the right wing was launching at that time.

“Well thought out and well designed and many, many young people fell into manipulation. There are still those who believe (in that phrase)”, he stressed.